Posts tagged viral marketing

Two-way Street

During one of our sessions in our OC 152 Class, our professor invited a speaker who talked about the use of online tools for Viral Marketing. Mr. Gian Paolo Pangan, the invited guest, is currently the Strategy Manager of Yehey Philippines Corporation, which most of us is most likely already familiar with. Sir Paolo started his talk that morning with a video and a discussion on Internet, wherein he pointed out that:

  • Internet gave way for shifts or changes to happen
  • Internet has become an essential touch point
  • With internet, finite contact points evolved to infinite contact points

As he went on further with his discussion on online Marketing, one of the important things he stressed out is that gone were the days when consumers were just plain consumers. People today are more aware of what they want and how they want it. More importantly, they themselves have become “Prosumers” = consumers + producers. Read the rest of this entry »

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