Posts tagged twitter

Two-way Street

During one of our sessions in our OC 152 Class, our professor invited a speaker who talked about the use of online tools for Viral Marketing. Mr. Gian Paolo Pangan, the invited guest, is currently the Strategy Manager of Yehey Philippines Corporation, which most of us is most likely already familiar with. Sir Paolo started his talk that morning with a video and a discussion on Internet, wherein he pointed out that:

  • Internet gave way for shifts or changes to happen
  • Internet has become an essential touch point
  • With internet, finite contact points evolved to infinite contact points

As he went on further with his discussion on online Marketing, one of the important things he stressed out is that gone were the days when consumers were just plain consumers. People today are more aware of what they want and how they want it. More importantly, they themselves have become “Prosumers” = consumers + producers. Read the rest of this entry »

Comments (7) »

Trouble, now Double

vabIt has almost been a week ago since Typhoon Ondoy struck Metro Manila. Everyone didn’t expect the damage it caused. A lot of people, mostly students and employees, were stranded. There were those who were a little lucky to be on their respective offices and universities during the flood, and then there were those who were more unfortunate as they first-handedly watched the water rose on the street. But saying that they were unfortunate is actually an understatement. While they were watching the flood, some people in other places of Metro Manila were already on the battle to save their lives. Indeed, Ondoy made himself a spot on the list of Philippine Calamities that took a lot of souls and properties. A lot of people haven’t completely recovered yet from the damages it made, yet another typhoon, Pepeng–a stronger typhoon–is causing terror to the country once more.

The effects of these calamities are greatly felt all over the Philippines. Everyone has their eyes on what happened and what will happen. The presence of Ondoy and Pepeng are everywhere, affecting every state–physical, emotional, mental, and even the cyber world.

Read the rest of this entry »

Comments (8) »